Tourism and technology - a virtual journey to Switzerland - imaso society 25.02.2004
Thomas Winkler, member of the management of Switzerland tourism, portal management, Internet marketing & computer science showed in this presentation for the 2nd imaso society the use of technology in tourism.
Internet is for Switzerland tourism a strategically important channel. www.MySwitzerland.com is one the most complex web sites of Switzerland. Contents from 450 sources are aggregated, converted Internet-specifically and spread in 11 languages world-wide.
Documentation (only in German)
Presentation (only in German)